· Web design to your specification
(we'll help you with ideas if needed)
· Logo and graphic design to suit
· Creation (or development) of your brand identity, raising awareness for your product or service
· Training in social media management
· 'Middle-man' domain registration
(in your name, not ours - with a
· Hosting solutions and content management capabilities
· Search Engine Optimisation
· Honest, impartial, professional,
no obligation advice
About: Search Engine Optimisation
At CWL Media, we understand that you want to get your new website noticed. But how do you get noticed in the crowd of potentially thousands of other websites in your field? This is where search engine optimisation comes in - or SEO for short.
SEO, in a nutshell, is how you use keywords and search terms to make your website rank higher in search engines such as Google. This isn't as straightforward as typing in your company name, your tagline and your web address; of those three, only your name should really need to be included as a search term. Keywords are words that either describe or define your product or service, or are words or phrases your potential customers or visitors could be searching for when looking for a site like yours. Not everyone will be searching for you specifically on day one; SEO is how you ensure those who don't yet know about you, can discover you.
Learning To Anticipate
The art is to anticipate what people are searching for and to use those terms to take advantage of that traffic. Let's use the "information super-highway" metaphor to illustrate this point: Think of your potential customers driving down a motorway. Your website is a junction on that motorway. Your customers know they're looking for a junction but don't know which one. How do your customers know which junction to come off at if there's no sign to tell them you're there and you're what they're looking for? SEO is that sign!
It's a competitive world out there, and you want to stand head and shoulders above the rest, don't you? This is why SEO is so important to your site's success. In using keywords and search terms, not to mention adding new content regularly, search engines will pick up on your content and give your site a higher ranking, thus exposing it to more potential visitors. Afterall, there's no point in making a pretty website if nobody can find it!
There are many other SEO techniques which we utilise but the above is the most basic and often the most effective. It should also be noted that one must never get complacent with their existing keywords and search terms. Different people are searching for different things all the time and search engine rankings fluctuate based on a site's upkeep (or lack of) with SEO techniques. We include basic search engine optimisation as standard for the launch of your site, but from time to time this will need modifying or tweaking - but don't worry, we've got it covered!
We don't believe in charging extortionate rates for something you could potentially do yourself. Before launch, we'll teach you how you can perform basic SEO yourself, so you might not even need us to do it for you! But if you do want us to update your SEO at any time this will only incur a small fee.